A new family arcade is taking shape
Little ideas.
Whole new worlds.
A dragon who makes friends. A race across the moon. A garden full of surprises. Imagine a game, make it your own, and play together.
See what’s comingComing soon · Sign-ups aren’t open yet
From a little spark to a big adventure
An arcade with your imagination in it.
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01
Dream something up
Describe your idea together. Choose an adventure, a race, a collecting game, a platformer or a puzzle.
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02
Make a world to play in
Our game builder uses AI to shape your idea into a playable world. Try it together and see where it takes you.
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03
Bring it to the arcade
The plan: share games after family and platform review, discover other creators, and find a new favourite.
Room to imagine. Space to play.
Playtime stays playtime.
We’re building Imagine Arcade around families, with parents in charge of accounts and spending.
- No in-game purchases
- Game purchases happen before play
- Parents review games before sharing
A few things you might be wondering
Can we start building yet?
The builder is being tested privately. This is a first look at what’s coming; public sign-ups and payments are not open.
What are Fun Tokens?
We’re exploring a family allowance of Fun Tokens for building and unlocking games, with separate build-and-play and play-only plans. Prices and allowances will be shared before subscriptions open.
Will games have things to buy inside them?
No. There will be no purchases for extra lives, power-ups, items or progress inside games. Spending decisions belong in the parent-controlled arcade, before a game starts.
Are you collecting sign-up details here?
No. This introduction page has no sign-up form, analytics scripts or advertising trackers. It does not ask for children’s names, ideas or recordings.